Taking an audience-driven approach to create narrative driven campaigns.
Taking an audience-driven approach to create narrative driven campaigns.
Ziffit is a free app and website to sell unwanted books, CDs, DVDs, Blu-rays and games for cash. Up to half-a-million items a month have been sold on the site since it launched in October 2013, making it one of the largest trade in sites in the UK.
Between September 2016 and March 2017, we delivered three multi-channel campaigns that were linked to key dates, including Christmas and International Women’s Day. The campaigns were based around the two main narratives of saving money and decluttering.
During this six month period, we secured 86 brand mentions in top tier national and consumer media, including Femail (Daily Mail), The Daily Telegraph, House Beautiful and BBC regional radio.
“This is fantastic. None of our competitors are mentioned. We have a link to our site. Awesome. I have tears.”
Paul Treanor, Ziffit.com
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