Delivering nationwide awareness for the world’s largest online student community.
The Student Room is a student membership forum, providing advice and discussion for 16 to 24 year olds, on topics ranging from exam preparation to sexual health.
Over the past two years we have publicised their annual Options Report and the launch of new products and services, including the UniMatch search tool.
Using internal data and case studies, we have developed story narratives ranging from the extremes of student debt to the impact of Brexit on student confidence and the dangers of study drugs.
We also deliver annual A-Level and GCSE Results Day media support and advice campaigns, alongside an ongoing press office service for reactive media activity.
In the past 12 months we have generated 95 media articles, including 71 national media stories, with an average domain authority of 85. Interviews included Radio 5 Live, BBC South East and two appearances on ITV’s This Morning. 2016 results generated a total of 1.158B opportunities to see and more than 67.6k social shares.
“Fugu has generated more media results and national conversations in the last two months, than in the entire year before we worked together.”
Dave Ray, The Student Room
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