Generating multi-channel noise and excitement for the UK's largest sign making and digital printing exhibition
Sign & Digital UK, a Faversham House event, is the UK’s largest exhibition for the sign making and digital printing industries.
We deliver the exhibition’s PR and social media campaign. Our job is to secure consistent coverage in the industry’s trade media and increase the brand’s profile across all audience sectors, including small business owners and industry professionals.
By working closely with the event speakers and exhibitors, we identify and target the strongest news angles for different media segments. We produce copy for editorial features, manage media partnerships, secure and coordinate interviews and provide a full on-site press office service and social media stream.
Results have exceeded all targets, with over 200 brand mentions, including 40 event previews published, reaching 5.7m people and, most importantly, a year-on-year visitor increase.
“Fugu PR are a joy to work with. They are pro-active, creative, organised and passionate about our show – everything you would want from a PR company.”
Jane Lewis, Faversham House.
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