Maximising exposure for the UK’s largest kids and teens photography tuition company
Sharp Shots Photo Club is the UK’s largest kids and teens photography tuition company, delivering workshops and after-school clubs in London and the South East.
We worked with Sharp Shots to build awareness of their brand and to increase their online presence. This was achieved by forming strong partnerships with associated brands, by sharing news and content with key local outlets, and through targeted influencer outreach.
Highlights included organising a targeted micro-influencer and blogger workshop in London, generating high value backlinks and social media engagement. We also designed a photography-based social media competition, in partnership with RPS. ‘The Alternative Selfie’ created ongoing digital conversations via leading local media outlets and bloggers, with mentions in Town & Country House, Family Grapevine and Muddy Stilettos Sussex. The backlink from the piece in Town & Country House alone resulted in 20% of new users visiting the Sharp Shots homepage in July.
The total OTS of both campaigns was over 330K, which worked to increase Sharp Shots’ search visibility and boost their brand credibility. Further to this, our consultancy on Sharp Shots’ social media strategy resulted in 29% growth on Instagram, 18% on Twitter and 12% on Facebook over a six-month period.
“Fugu has provided us with invaluable advice over the past six months, demonstrating how to create and capitalise on media opportunities, attracting more people to our brand. We’re a small business with limited time and resource, which Fugu acknowledged from the outset, providing us with strategies that were easy to implement and highly effective. Working with an agency has shown us how to do things differently, and we couldn’t be happier that ours was Fugu – thank you team!”
Lillian Spibey, founder and director, Sharp Shots Photo Club
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