Formed in 1901, BSI is the UK’s national standards body. It was the first of its kind and now helps organisations in 182 countries embed excellence into the way people and products work.
We are working with BSI to develop and author content for a series of international reports, designed to promote the organisation in strategic national and vertical markets. Reports published so far have included titles focusing on trade in the USA, Brazil and Chile, as well as specific industry sectors such as automotive, aerospace and energy.
Each report references key economic trends and technologies, relevant to the region or industry in question. We undertook research to gather relevant contextual material and worked with BSI experts to include key messaging and technical information. Once a plan and layout was agreed for each report, we then drafted all copy and project managed the design process from initial layout to print and publishing – including researching and producing several bespoke infographic elements.
“Fugu understands how to deliver a detailed strategic content project from concept to completion, helping us publish several key geographical and sector reports, which have already led to new sales leads.”
Bob Shearwood, BSIBack to Content