Helping Crunch help people #GetStarted on their new year business dream.
Our #GetStarted campaign for online accountancy firm Crunch was targeted at helping unhappy workers take the plunge and get started on fulfilling their new business dreams.
This three-month content and media campaign was timed to coincide with the Christmas and new year period. It built around our newly commissioned research identifying the key signs that you should quit your job and the day people are most likely to do it – 31st January. A range of content was created, including a report, videos, new business templates and advice guides, as well as articles for the editorial-led media campaign, which were housed in a content hub at Crunch.
We generated over 220 media articles with individual brand mentions, including 15 national titles and 16 broadcast interviews. This produced 644 million opportunities to see, 201 links to the content hub, 6,600 social media shares and 104,000 video views.
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