Providing specialist outreach for the launch of CorelDRAW Graphics Suite 2017.
We were commissioned to help Corel launch its CorelDRAW Graphics Suite 2017, targeting the sign making, digital printing, embroidery and engraving markets. The software has been in continuous production since 1989, commanding a loyal following amongst design professionals around the world. The 2017 release was the first artificial intelligence-based vector drawing software.
The campaign included a press briefing at the Sign & Digital UK exhibition, as well as a series of product demonstrations and spokesperson interviews.
We secured news, reviews and how-to guide media articles in target titles including: SignLink, Print Week, Trophex, Images, Wide Format Online, World Textile Information Network, Sign Update and ZDNet.