Building store communities through a spirit of individuality and rebellion.
Building store communities through a spirit of individuality and rebellion.
British footwear brand Dr. Martens has opened a number of new stores across the country in recent years. Having delivered the successful Brighton store launch, we were appointed to build communities around Dr. Martens stores in ten locations across central and southern Britain.
Our task was to build awareness around the individual store locations by creating ongoing conversations with leading local media outlets and influential bloggers.
We secured over 19 million targeted opportunities to see and achieved an ROI of 10:1
“Fugu always demonstrate strong commercial acumen around answering our strategic issues of driving local proximity awareness and education of product breadth at a regional level. As well as being hard-working and extremely diligent they operate with both an amazing sense of humour and purpose.”
Simon Jobson, Dr. Martens