Digital content to grow and strengthen a community of pioneering startups and small businesses for renowned sustainability Accelerator
Since September 2021, we have created digital content to promote Accelerator programmes for the University of Cambridge Institute for Sustainability Leadership (CISL), a globally influential Institute developing leadership and solutions for a sustainable economy. Funded by the European Regional Development Fund, these programmes are designed to provide startups and small businesses with the knowledge and skills to advance sustainability, bringing together diverse cohorts from across the UK to collaborate, connect and thrive.
Spanning four Accelerators to date, the content we produce is co-created with programme participants and contributors. This requires coordination of multiple stakeholders, along with a creative and strategic approach. Each piece of content showcases the range of ways that CISL supports sustainability founders, providing tailored business support to accelerate the growth of their ventures, while connecting them with cross-industry experts, mentors and investors.
Our work includes developing videos, blogs, and branded graphics for CISL’s social media channels, website and newsletter. Through sharing the unique perspectives and experiences of those running impact-led businesses, along with practical advice and insights from mentors and industry experts, this content demonstrates the tangible value of joining the CISL Accelerator community.
To date, we’ve worked with more than 60 founders, mentors and experts, covering everything from the benefits of being part of an all-female cohort, to negotiation tactics and mental wellbeing. Conveying their compelling, emotive stories has been key to establishing CISL’s respected status in the sustainability accelerator and incubator ecosystem.
Our content-driven approach has inspired consistently high levels of engagement and sharing. Much of our effort has focused on increasing engagement on the CISL Canopy’s LinkedIn page, which has seen a 7% increase in followers over the past year, and an average organic engagement rate exceeding 5%. The Canopy team has also experienced a rapid increase in leads and general interest, with a five-fold increase of Accelerator applicants for the two most recent programmes.
We are incredibly proud to support an organisation whose purpose is to provide the space, support and networks for innovations in sustainability to thrive and grow, delivering transformational change to create the future we want.
“Working with Liz, Vicki and the FUGU team has been an absolute pleasure. They worked above and beyond to deliver the brief expertly, and brought many new ideas that we hadn’t thought about ourselves. The whole team is very responsive, efficient, professional and most importantly creative and fun to work with!”
Jie Zhou, Programme Manager, Canopy (CISL)
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