Privacy Notice
Fugu recognises the importance of good data governance and is committed to protecting your privacy. We comply with all relevant data protection regulation principles.
This privacy policy explains the extent to which we collect personal data under the GDPR, the way we collect data, why, and how it’s used. Since our primary activity is public relations and communications, this policy focuses on how we obtain, use and store journalists’ and bloggers’ professional contact details.
The data we collect: media contact details
We use commercial, subscription-based, databases to source the professional contact details (phone numbers, email addresses, social media handles) of primarily UK-based journalists and bloggers.
The information contained within these databases has been wilfully provided by the individuals and outlets themselves and can be amended or removed at any time. We also research contact details from publicly available information online.
We make sure these databases have the right protections and policies in place, and we review them to make sure they remain appropriate.
It is our policy to delete any stored journalist and blogger contact details and information 12 months after a campaign has ended.
The data we collect: event invitation lists
Occasionally we are contracted to organise events on behalf of our clients. For these events we create and store an invitation list containing relevant journalists and bloggers. We use the information referenced above to invite these individuals to an event.
Sometimes we will invite other relevant individuals to events, in addition to journalists and bloggers. These are generally people related in some way to the event’s location or content, who would have a likely interest in the event. Contact details for these individuals will often be taken from a public source – such as a corporate or professional website. They are also stored to support the event planning process.
It is our policy to delete any stored journalist, blogger and event invitee contact details and information 12 months after the related event has occurred.
The data we collect: potential recruits
If you have applied for a job at Fugu or expressed interest in working with us in some way, your data would be saved for future relevant job openings.
It is our policy to delete any stored recruitment data and information 12 months after a job application was made.
Other data we may collect: website use
When you use the Fugu website, we may collect the following data, which includes personal data, from you:
- Web browser type and version (automatically collected)
- Operating system (automatically collected)
All website data collection is managed in accordance with this privacy policy.
The data we do not collect
- We don’t collect, store or process any data relating to individuals aged 16 or under
- We do not collect data unrelated to our needs, for example age, gender, or personal interests
- We will not share, sell or distribute data publicly or with a third party
How we use this data
We use this data to better understand what people want from Fugu and to improve our service.
We use this data to make sure all information and content we share with journalists and outlets is relevant to, and of likely interest to, the recipient.
We use the event related data to invite people to the events we organise.
We may also use this data to reply to you in response to a specific enquiry or to improve and customise the website.
Data sharing
We don’t routinely share these details with anybody. The only occasional sharing is on an individual contact basis with permission from trusted partners or clients.
It’s not in our commercial interests to share details of this nature, as it’s part of our IP and client service offering.
Our data and your rights: access to information and contacting us
Media outlets, journalists, bloggers and influencers can contact us at any time to request information on how, why and where we store their professional contact details – as well as to request updates or deletion.
If you have any questions relating to this data, or you have any questions about this privacy notice, please contact us:
By Email – info@fugupr.com
Any further queries or complaints should be directed to the ICO, the UK’s supervisory data authority.
Cookies and our site
We use cookies on www.fugupr.com, by using it and agreeing to this policy, you consent to our use of cookies in accordance with the terms of our cookie policy. We don’t currently use non-third-party cookies on this website. If this changes we’ll include details of all cookies added.
We use Google Analytics, which uses cookies to measure how our site is used. We access the information generated and view reports to find out how our site is used. We’re always trying to make our site more interesting, so we are keen to see what kinds of content attract people. Google stores and uses this information. Google’s privacy policy is available here.
We don’t publish Google Adsense advertisements on this website.
Links to other websites
This privacy policy does not extend to any sites we link to from the Fugu site. We have no control over any linked websites and are not responsible for their content.
Reviewing the policy
We undertake an annual privacy and data policy review, as well as maintain compliant processes to obtain, manage and store our data on an ongoing basis.
Changes to the privacy policy
This policy is current as of the effective date set forth above. We may change this policy in the future and all changes will be posted on this page.
Page last updated 6 July 2018