Establishing the fast growing trade-in website as a household name
Since its inception in 2013, Ziffit.com has become one of the largest trade-in sites for books, CDs, DVDs and games in the UK.
Appointed at the beginning of this year, our brief has been to create a strong presence for the brand amongst its target audience, placing it at the forefront of consumers’ minds and ensuring its continual growth.
The initial brand building campaign targeted a full range of media channels, including newspapers, magazines, money advice sites and a selection of special interest blogs. Fugu has been developing a constant stream of research led news, advice and opinion articles.
SEO is also a key component of the campaign, both onsite and offsite. We provided an initial audit that helped drive the website strategy and a range of analytical tools to steer the targeting of influential bloggers and news sites.
This ongoing campaign has already been a major success with Ziffit featuring in titles including: The Guardian, This is Money, The Independent, The Mirror, Closer magazine, Red magazine, House to Home, The Times, Woman & Home, Lovemoney, Moneymagpie, Think Money. As well as securing numerous Ziffit dedicated blog posts in sites such as: Tired Mummy of Two, Student Money Tips and Mrs. Bargain Hunter.