Building nationwide brand awareness for the world’s largest online student community
The Student Room is the UK’s no.1 education website, providing advice and discussion forums for 16-24 year olds, on topics ranging from exam preparation to sexual health.
Having run research surveys amongst The Student Room’s 3m registered users, we regularly develop news releases targeting the national print and broadcast media.
The first press release alone – exploring the rates of cheating in schools and universities – has generated five national news articles, including coverage in The Times (print and online), The Daily Mail, The Independent, The Mirror and ITV.
This data-led, proactive campaign is designed to establish The Student Room as the go-to resource for expert opinion and statistics in stories affecting their core demographic. We are also working closely with the brand on the release of their annual Options Report, exploring the clearing process for university students.