Promoting narratives to expand event audience
TEDxBrighton is an independently organized TED event devoted to showcasing influential speakers with connections to Brighton who have, in line with TED’s stated mission,Ideas Worth Spreading.
Working with TEDxBrighton since its inaugural event in 2011, we have been responsible for building awareness of the event and extending engagement beyond the ticketed conference.
We have also provided strategic direction by helping to shape event themes that resonate within the wider community and create a core narrative underlining the media campaign.
Interest has grown year on year and the event is now firmly established in the Brighton calendar. We have secured media features and reviews nationally and locally, with just under 2 million people reached in 2013 alone.
“The Fugu team have made an invaluable contribution to TEDxBrighton over the past 3 years; providing us with the guidance and support we needed to take the event to a wider audience across Brighton and Sussex. They have helped us establish a great continued relationship with our local press and push out our key news stories quickly and nationally. I wouldn’t hesitate to recommend them.”
Natalie Lloyd, TEDxBrighton producer