Story generation for leading merchant payment services provider
Paymentsense offers a range of card payment solutions and provides merchant services for around 60,000 small and medium businesses around the UK.
By using the buying power of many, Paymentsense acts as a giant merchant to negotiate the lowest card processing fees on behalf of its customers – whether they are in retail, hospitality, transport or have a trade.
Established in 2010, it has grown from a two-person enterprise into a multi-award-winning company dedicated to helping small businesses meet the growing demand for card payments.
Fugu is working to support Paymentsense’s content marketing strategy. The campaign prioritises news creation, using data from original research.
Fugu has delivered a steady stream of stories to target SME media outlets, securing over 50 placements in the first three months of the campaign.
These results garnered 450K online views and over 2,000 social shares. Campaign highlights to date include coverage on Forbes.com, City AM, theguardian.com and mirror.co.uk.
“Creating an ongoing flow of original content, and coverage on key outlets is an important part of our content marketing strategy. We are very pleased with Fugu’s creativity and the results delivered so far to reach and engage our target audience.”
Yanis Zisis, Content Marketing Manager, Paymentsense