Amplifying engagement in key demographics

A Brighton & Hove institution, Bagelman bakes and sells bagels inspired by the Jewish delicatessens of New York and London’s East End.

Fugu’s combined PR and social media campaign has focused on Bagelman’s positive community impact. It works with the Real Junk Food Project to minimise store waste, and launched a ‘Pay It Forward’ scheme with Brighton Housing Trust to help those in the community who can’t afford to eat.

Campaign highlights so far include consistent exposure in Brighton & Hove’s key media outlets, as well as national coverage in The Times.

Fugu’s social strategy increased engagement with key demographics across all platforms, driving a 10% increase in Bagelman’s pre-order app downloads.

“The campaign quickly put a spotlight on our varied community projects, increasing engagement across key social channels. We’re really pleased with Fugu’s creativity and the results achieved to date.”

Lyn Tyler, operations manager