About us
We are a public relations and communications consultancy working in a diverse range of sectors. We make positive impact. For our clients, for our community and for each other, we work together to make things better.
About you
You are an excellent communicator with good organisational skills who can build strong relationships with journalists, clients and colleagues. You have a working knowledge of PR and digital communications through at least one year’s experience and are well-versed in both the owned and earned media landscape. You may also be keen to join a team that takes an active interest in the wider community.
Your key skills
- Excellent communication skills
- Good written English, including spelling and grammar
- Enthusiastic attitude and excited to develop your career
- Mathematical skills, particularly in being able to analyse statistical research
- Computer literate and familiar with a wide range of software and applications
- Excellent organisational skills with ability to juggle multiple responsibilities and work to deadlines
- A working knowledge of the UK media landscape and understanding of what makes a good story
- Working knowledge of social media and owned digital channels
- Able to minute meetings and write up key action points concisely
- Able to write good concise copy with excellent communication at all levels
- Able to build rapport with diverse groups of people
- Able to work collaboratively within a small team, take on responsibility and offer support to others
- Self-motivated and able to demonstrate initiative
The role and its responsibilities
Client management
- Support account lead in delivering professional services of a high standard
- Respond to client enquiries and advise on tactics with support from account lead
- Develop good relationships with clients and partners
Media planning and relationships
- Use relevant media databases and software such as Gorkana
- Media monitoring, spotting relevant stories and angles fast
- Help develop news stories and feature ideas
- Identify and respond to incoming media enquiries with support from account leads
- Work productively with journalists and build strong media relationships
- Proactively identify new media opportunities
- Take part in brainstorms and work collaboratively to create new stories and campaigns
Writing
- Write press releases, blogs, features, and social media content
- Help develop stories and press announcements
- Undertake media monitoring and evaluation responsibilities
- Write monthly reports for clients in line with the agency’s standards and the client’s objectives
Social media
- Create social media content
- Set up social media profiles on all relevant platforms
- Community management
- Influencer mapping and contact
- Use social media tools for scheduling and measuring content
Administration and event support
- Track coverage and use clippings and measurement tools
- Provide media database and industry research into market sectors and industry themes as needed
- Provide day-to-day support to client team leaders
- Keep all admin up to date and deliver monthly reporting requirements for clients
- Attend media, client, networking and industry events as a Fugu representative as needed – sometimes this will involve being available out of regular office hours