Friends of the Earth (FoE) has been supporting Ziffit’s drive to reduce Christmas waste. Andrew Pendleton from FoE appeared on BBC and commercial radio to provide comment on Ziffit’s newly commissioned research which found that British households will purge 66 million bin-bags of stuff to make room for new presents in the run up to Christmas. So far our campaign for Ziffit.com has achieved brand mentions on more than 20 national and regional radio stations and featured on national and regional media sites.
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