Helping to establish the fast growing trade-in website as a household name
Since its inception in 2013, Ziffit.com has become one of the UK’s largest trade-in websites and apps for books, CDs, DVDs and games. Last May, the company marked its third birthday by accepting its 7 millionth customer item and celebrating a 30% growth in annual turnover.
Appointed at the beginning of 2015, our ongoing brief has been to create a strong presence for the brand amongst its target audience, as well as increase Ziffit’s business profile, securing industry insight-led articles and opinion pieces with the business media.
Our recent work includes the creation and delivery of a number of narrative driven campaigns, which incorporate data news stories, money saving and de-cluttering advice articles and radio days. 2016 themes included “Cash strapped Valentine’s Day”, “The Bank of Mum and Dad” “Britain’s worst ever albums” and “Saving for the festive season”. Ziffit was one of the supporting brands behind the inaugural National Clear Your Clutter Day.
In 2016 alone Ziffit has featured in more than 175 articles, with 45 broadcast items and 26 national pieces in titles such as The Daily Mirror, The Sun, The Huffington Post, The Financial Times and The Scotsman. This year’s coverage generated 80k social shares and a total OTS of 12.6B.