Delivering a comprehensive national media campaign
i2i Events Group produces RWM, Europe’s leading resource and waste management event. In 2013 and 2014, RWM was co-located with three other i2i Events, The Energy Event, The Renewables Event and The Water Event at Birmingham’s NEC.
Our brief was to manage the press activity of all four events by identifying and promoting the strongest news angles from the shows’ 950 plus exhibitors.
Liaising with the shows’ organisers and exhibitors, we developed a comprehensive media plan, feeding into the day-to-day needs of all partners, as well as pursuing wider editorial opportunities.
Results substantially exceeded targets with over 250 brand mentions, reaching over 44 million people. We also secured numerous trade features and delivered significant editorial copy for both the trade press and i2i marketing publications. This success led to Fugu being appointed for the 2014 show.