Providing strategic direction to create and deliver a communications and media campaign
Since their launch at BETT in January 2015, ReadingWise has made it their mission to eradicate illiteracy amongst the 20% of children and adults who struggle to read. The online literacy intervention tool uses a range of educational and psychological techniques and helps everyone from below-average readers to those with special educational needs.
We were appointed by ReadingWise in early 2014 to develop and deliver a messaging and communications strategy for the product before it went to market, which has been instrumental in the messaging and communications planning. We are now delivering that campaign and supporting the growing in-house team by identifying and securing events and building relationships with key influencers – to ultimately build awareness and credibility amongst teachers and school leaders.
“The Fugu team deliver. Their work over the last two years has contributed to national press coverage, articles in selected publications, increasing brand awareness and strong connections to influencers in our sector. The team are friendly, dedicated and work hard to help you realise your business potential.”
Jamie Fries, CEO, Reading Wise