Maximising pre-conference coverage and press attendance at event
In addition to a media relations campaign focusing on the prestigious speakers on the programme, which included the Rt. Hon. Jeremy Hunt, we secured a number of opinion article ideas in key publications to be written by speakers. Thus developing the PSC brand as synonymous with quality content and thought leadership within the sector.
A four fold increase in secured articles. Highlights included ideas-led opinion pieces on The Guardian healthcare network and in Nursing Times written by speakers at Patient Safety Congress. Also,a number of key journalists attended the event, which led to coverage in The Daily Mail (and on the Mail’s website), Health Service Journal, Nursing Times and on BBC Radio Merseyside.