Raising awareness of a new restaurant launching in Brighton’s North Laine
Kooks is a brand-new ‘boho bistro’, set in the heart of Brighton’s North Laine. Owned by international DJ and producer Tim Healey and his wife Rebecca, Kooks delivers a modern English menu to a bespoke soundtrack from Tim’s music archive.
Our brief was to raise awareness of the restaurant opening amongst key local influencers, as well as securing the attendance of local media and bloggers to an exclusive launch.
“We contacted Fugu for assistance when we knew we were proceeding with our restaurant concept. With over 1000 restaurants in Brighton, making noise about our launch was going to be a tough call. Vicki, Ami and their team understood and fully engaged with our concept – fresh ingredients, big flavours and relaxed dining in Brighton’s counter-cultural hub, the North Laine. Initial meetings led to a carefully planned PR and marketing mission, which was executed over a couple of months. Our launch event was a huge success and the subsequent coverage in local and national press exceeded our expectations. The team’s local network and further suggestions for our business also proved most insightful. We would thoroughly recommend Fugu and we will be working with them in the future.”
Tim Healey, Kooks owner and founder