To establish awareness of new restaurant and promote core ethos and narrative
h.en, is Britain’s first ethical chicken restaurant. Located in Brighton, it only serves ‘happy’ birds that live outdoors in Surrey. Our brief was to generate maximum awareness and coverage of the restaurant’s opening by securing the attendance of local media and influencers to an exclusive launch event.
The launch night was a huge success, with over 40 media and influencers attending – plus five reviews booked in after the launch. 16 pieces of coverage were achieved in the week following the launch, resulting in an opportunity to see exceeding one million.
“It was an absolute pleasure working with the team at Fugu. I had a very small budget which they managed to stretch a very long way, helping us get our message out. Thank you to Vicki, Lalage and the team for the great job.”
Philip Ilic, h.en owner.